“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
– Mark Zuckerberg
Thanks to social media for making any brand, big or small, can take advantage of experiential marketing!
Social media has helped smaller brands avail them by adding fluidity in experiential marketing by extending and amplifying the customer experience. This experience lasts longer than a single day and increases the chances of brand recall.
Experimental Marketing can bring your brand personality to life. Experiential marketing lends itself to storytelling extremely well, even marketers also understand the power of storytelling. Consumers who identify with a story make stronger connections to brands and have the emotional responses marketers strive to create.
Benefits of Experiential Marketing:
Experiential marketing gives consumers the feel-good emotions which are needed to cultivate true brand loyalty and benefits that make customers happy.
Experiential brand experience is the most powerful form of word-of-mouth driving activity for 50% to 80% in any given product category. Research conducted by Google, Ogilvy, and McKinsey shows that consumers are influenced more by word-of-mouth when making purchasing decisions than they are by media, television, movies, and brand websites. Thus, experiential marketing is one of the best ways to gain a competitive edge to steer marketing efforts toward building strong connections.
Brands are much more than the products and/or services that they offer. To be successful as a brand you must create and sustain consumer trust and “deliver on promises.” You value the relationships you have with your customers, when you deliver your promises by showing that you care about what you are offering.