“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’.The original 1 to 1 channel.”
– Erik Harbison
The main ideology of email marketing is about doing marketing to whom that matters.
The real metrics and the best possible strategy for your business to grab a handful of effective followers is achieved only through email marketing.
That is why building a successful email marketing campaign is more important than ever for entrepreneurs. However, there is a problem—most people don’t know how doing it right.
You are going to learn exactly how to start an email marketing campaign from scratch.
“Marketing is no longer about the stuff that you make, but about the stories you tell”
– Seth Godin
You are a guest in their inbox – Remember!
“When you have written your headline, you have spent eighty cents out of your dollar.”
– David Ogilvy
Even though you might think your email is special, there is a high chance that the reader feelslike, it looks the same as the rest. So it is important to remember where you are and use your good manners as a result.
“Tell me and I will forget, show me and I may remember, Involve me and I will understand.”
Thereare many ways you can do this, of course. Some prefer to give something away for free while others simplyoffer a newsletter or product updates. This is where a strong call to action comes into play. Whatever the motive is, make it clear and convenient and do not be afraid to promote it.
“Bait without a hook is just food.”
– John Hayes
The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you planon doing with your new subscriber’s email address. If you can pull off quick and concise, then more power to you.
Let them be aware of your presence.
“A bad email reputation is like ahangover:Hard to get rid of and it makes everything else hurt.”
Engage customers and make sales, askyourself if your messaging is consistent with the expectations you have set. Itis effectively a good idea to think in advance before you arrive. You do not want to surprise everyone with an email all of a sudden.
“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.”
90%of marketing do not work because it does not get done. If you have been ignoring email marketing, it might be time to reevaluate your strategy. You will want to follow through with the promises you make. Provide people what they have asked for and email on a regular basis that lines up with their expectations.In the end, it is all about what works best for you and your company’s voice and style.